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Recent Articles

Mark Pratt of LEO A DALY featured in Hotel Business panel about 2025 trends

“Designers must continue to evolve using inspiration from fashion and product design to help the creative mind evolve from business as usual. I think pulling hyper-local arts and culture are more important now than ever. Authenticity is expected and the idea of a contrived composition no longer validates a sense of place. We strive to create something original and timeless in all we do that ultimately gives our owners a better ROI and NOI. We always think of their money like it’s our money. I also think sustainability and innovation with respect to the same is top of mind for most travelers. People want to protect Mother Earth and our value on projects and ownership that share these values.”

LEO A DALY’s Ritz-Carlton Dallas, Las Colinas design featured in Sleeper magazine

“Renovations have touched every corner of the property, with new villas designed to weave together the textures, colours and materials of the Texas landscape. Design elements inspired by indigenous Texas flora and fauna include cool, crisp blues that reflect the opulence of Texas Topaz and the bountiful surrounding lakes, and porcelain tile that nods to the earthy tones of sage and cactus. Touches of leather in warm brown and amber tones evoke the nostalgia of the property’s past as a ranch, with stitching details reminiscent of saddle craftsmanship.”

LEO A DALY designs new Carson headquarters

The “Ascend” design concept creates two signature glass towers connected by a central amenity hub

LEO A DALY has completed conceptual design for the new Omaha headquarters of Carson, one of the fastest growing financial services firms in the United States. The 200,000 square foot office campus is being developed by Goldenrod Capital Partners and Tetrad Property Group.

The architectural concept, titled “Ascend”, was the result of intensive research into Carson’s unique culture, values and brand. Distinctive, upward-sweeping rooflines reference positive-growth curves. The building’s clear glass envelope places emphasis on transparency, reflecting the element of trust critical to financial services. Integrated amenities such as courtyards, a rooftop terrace and a central amenity zone called Carson Commons reflect the company’s work-live-play philosophy.

“Carson is a vibrant workforce of passionate people. In addition to financial advisors, they’re bloggers, adventure seekers, marathon runners, TED talkers, mountain climbers, volunteers and anything else you can think of. We wanted to create a headquarters that would celebrate who they are and amplify the amazing workplace culture that has contributed to their success,” said Jonathan Fliege, AIA, design director and lead designer of the project.

The design supports and anticipates innovations in how people work, enabling flexibility through technology and space planning. Since many users of the headquarters will be visitors from out-of-town, the design supports untethered workstyles via data connectivity and a variety of touchdown spaces.

The building’s orientation on the site creates a visual anchor to Omaha’s Heartwood Preserve to the south, while presenting a compelling and instantly recognizable face to high-speed traffic on Dodge Street to the north. The design maximizes exposure to warming from the sun in the winter, while strategically deployed sunshades will block the harshest effects of solar gain in the summer.

Carson Commons, which connects the two buildings, will house fitness and café amenities, and it will serve as a hub for socializing and hosting visitors. Interior design concepts, also by LEO A DALY, reflect Carson’s “family” mentality. Public areas are designated as “living-room”, “front-porch” and “kitchen table,” and the materiality is light and open, with natural wood accents lending a residential feel.

Carson comprises 108 partner firms with $8.6 billion of assets. In 2018 it added 49 advisor groups with $4.4 billion in assets under management. Its coaching business now has 1,300 member firms in North America.

“Our new headquarters symbolizes so much more than a physical structure to support our next chapter of growth,” said founder and CEO Ron Carson. “This project is a testament to the imprint we’ve made on Omaha for the past 35 years, a precursor of our vision to be a national leader and beacon for those who want to join a movement for being the most trusted for financial advice.”

 

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