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The future of hospitality is AI-driven

Big data is set to disrupt the lodging industry in the form of PropTech and AI-enabled design tools. In an article for Lodging, our Dallas studio describes how AI is changing hospitality design, de-risking the hotel-development process, improving financial and operational performance and enabling a new future of data-driven design.

The following article appeared in Lodging Magazine, and can be accessed in full here. This excerpt is reproduced with permission.

AI-Driven Design Tools Could Revolutionize the Lodging Industry

Big data has taken every industry by storm, but so far the lodging industry has largely been immune. That’s set to change. Over the last few years, an army of PropTech start-ups have taken aim at the commercial real estate industry, positioning themselves to disrupt how developers buy, sell, and manage property. Commercial real estate is the tip of the spear right now, but the lodging industry’s turn is right around the corner.

For hospitality architects, big data has the potential to help plan more efficient and profitable hotels, streamline the design process, and improve the guest experience. AI-powered tools are de-risking the hotel development process, improving financial and operational performance and enabling a new future of data-driven design.

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Lodging Magazine

Ryan Martin
Director of Design – Hospitality

The advantages of AI-driven design are profound. Rather than spending a little time being creative and a lot of time crunching numbers, generative design allows designers to spend a little time up-front dialing in variables, and more time crafting guest experiences. More importantly, the generative approach creates data-rich architecture in a way passive design doesn’t. Because the digital models that emerge are still attached to the data sets that originate them, designers can continue tweaking parameters and see how it affects performance throughout the design process.